Cruise was a thrilling, startup-oriented GM subsidiary; a first-out-of-the-gate Autonomous Vehicle technology venture developing innovative rideshare and delivery platforms. In my staff role as Motion Design Lead within their internal creative production/marketing group, I drove a wide range of projects supporting their launch and strategic expansion efforts, including: brand campaign elements, social media initiatives, interactive future-vision explorations, internal utilities featuring realistically rendered 3D vehicles and features, cross-functional user data utilities, UX design/animation development, and B2B comms. 
Alas — the future, as far as Cruise envisioned it, was not to be — after a series of unfortunate setbacks, operations folded in 2024 and the remining bits were re-absorbed into GM.  <sad robot noise>