Cruise was a thrilling, startup-oriented GM subsidiary; an exciting, first-out-of-the-gate autonomous vehicle technology venture developing innovative rideshare and delivery platforms. In my staff role as Motion Design Lead within their internal creative production/marketing group, I drove a wide range of projects supporting their launch and strategic expansion efforts, including brand campaign elements, social media initiatives, interactive future vision explorations featuring realistically rendered 3D vehicles, cross-functional user data utilities, and B2B comms. 
Alas, the future as Cruise envisioned it was not to be — after a series of unfortunate setbacks, the operation folded in 2024 and was re-absorbed into GM.  <sad robot noise>