This visual tag was designed to evoke the symphonic complexity of bio-tech pioneers Genentech. A number of visual approaches were explored along the way to the final logotype resolve, seen below.
Tolleson/Genentech
Animated Logotype Resolve
Concept Development, Motion Design, Animation
Animated Logotype Resolve
Concept Development, Motion Design, Animation
![](https://freight.cargo.site/t/original/i/a138a69db9417407d2b62e6e16b458d80e2ec94f7ade7323e403b2d238188236/TOL_GEN_logoResolve_Y_blueBG_dirCut_052_1_2.gif)
![](https://freight.cargo.site/t/original/i/2e37d5288d537aa470995e944e914bd4e9cb68f15ecd82ba87e861970150f991/TOL_GEN_logoResolve_A_010-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/66550c7d62bfa26d98e2f33c3efb610f928c21fafe96cd97ecdcbd397df59d0e/TOL_GEN_logoResolve_A_011-0-00-01-16.jpg)
![](https://freight.cargo.site/t/original/i/f7b6b3ac24cc1a8fb85bce649140b9659dfc9198feff5528308b2859846a51e6/TOL_GEN_logoResolve_B_010-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/50ff55136a598c4c8a11dfe2b79482c7608b91e37cde81aa75c097b6817a3f60/TOL_GEN_logoResolve_Z-2-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/f4fed45ddec560ed8fb794d1b7510ea05b4620960fae7a502e36b2b1c1bd53bb/TOL_GEN_logoResolve_Z-3-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/bc10032acca7f756712129678505584b43a7fe99184126232d02768c701e6225/TOL_GEN_logoResolve_Y-3-0-00-00-00.jpg)
![](https://freight.cargo.site/t/original/i/335de4e2256c1cd66ec1a75954c652f32af747f1756b763cb0fafff0a2b16227/TOL_GEN_logoResolve_Y-0-00-00-00.jpg)