The Salzburg is Jay Esopenko’s latest culinary milestone, an Austrian chalet in the heart of North Beach. I was fortunate enough to work with him to create the restaurant’s mark and help bring the menu typography to life.
Identity Design
the Salzburg
the Salzburg
![](https://freight.cargo.site/t/original/i/e10cfe175733fdae92c5a9053b1bb59021747252f9c0bba5567fa0ffb7452a0c/IMG_9867.jpg)
![](https://freight.cargo.site/t/original/i/dc12543e8c0eb32f0a935ddaf37f9069293755a1fef080297ee75ca794efd468/Salzburg_PChang_7409.jpg)
![](https://freight.cargo.site/t/original/i/e492d7675a1298df72a56e1ae732fc9546611933b880aa086a404043df642ad0/Salzburg_PChang_7367.0.jpg)